DSC World Sdn. Bhd. is a fast moving company headed by Mr. Jeffrey Ng and major investor Mr. Francis Lai of Futuromic Photo AV Sdn. Bhd. With a combined experience of over 30 years in the business, DSC World has applied its expertise in being the sole distributor for Pentax and Ricoh Imaging Products in Malaysia, bringing exceptional and solid digital cameras and photography equipment to consumers in its ever expanding reach.

Our vision is to continue bringing quality imaging products at competitive prices, and to strengthen our after-sales services to serve our consumers better, adopting a pro-active approach in analyzing the dynamics of an ever changing, ever innovating digital world. With this in mind, DSC World has acquired sole distributorship of a complete suite of photographic equipment, from capable yet affordable lenses in the Tamron brand, sturdy and long lasting dryboxes from Eureka, to strong and durable tripods from Velbon – complementing the excellent digital imaging solutions from Pentax and Ricoh.