Kuala Lumpur (20 July 2015) — Black Rapid Inc., known for innovation in the world of camera straps and other photo accessories, has signed a new partnership with Cheng Seng Trading Co., Ltd. to manage all distribution within the Taiwan and China markets effective in July 14, 2015.

The Taiwan and China markets are considered critical within the digital imaging industry for the number of avid consumers and history of leading brands long established in those countries.

“In our efforts to support retail partners and serve the customers in Taiwan and China, we continue to work towards providing new products and top tier customer service. Our patented sling straps serve as the foundation for professional photographers, videographers and photo enthusiasts in Taiwan and China. Partnerships with companies like Cheng Seng will help us achieve these goals.”

– Jim Chi, SVP, BlackRapid

Cheng Seng is known for representing the leading brands from all over the world within the photo, video and digital imaging industries. Retailers and consumers in Taiwan and China will get to experience the broad range of professional services and expertise from Cheng Seng’s management team.