August 15, 2016, Malaysia. Tamron, a leading manufacturer of optics for diverse applications, announces that its SP 85mm F/1.8 Di VC USD (Model F016), world’s first fast-aperture lens with VC (Vibration Compensation) for full-frame DSLR cameras, has won the EISA Award for European DSLR Lens 2016-2017.
Excerpt from the Award of the EISA Jury
The Tamron SP 85mm F/1.8 Di VC USD sets new standards of performance for a short telephoto portrait lens. It’s the first of its type equipped with optical image stabilization, allowing the photographer to use shutter speeds up to 3.5 stops slower than usual. Optical performance is enhanced by the use of Low Dispersion and Extra Low Dispersion glass elements to minimize chromatic aberrations, and the barrel is also sealed against dust and moisture. The optical design strikes a perfect balance between sharpness at the point of focusing and producing a soft natural effect at the background, making it a perfect lens for portrait artists.
About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video, In-Car Electronics and Mobile devise categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 22 countries review and vote determine the leading products on the market.