The new standard-class model of the 360-degree
RICOH THETA camera lineup

Capable of capturing fully spherical images, and available in four body colors


TOKYO, October 13, 2016 -Ricoh today announced the launch of the new RICOH THETA SC. Developed as the standard-class model of the popular RICOH THETA series, this 360-degree camera provides outstanding usability even for first-time 360-degree camera users and a full range of basic features and solid specifications.


Since the RICOH THETA was first launched on the market in 2013 as the world’s first 360-degree camera*1, it has been used in a variety of visual fields. It is an exceptional imaging tool, with fully spherical images creating unique, completely unexpected visual expression. Launched in 2015 as a high-end model, the RICOH THETA S has phentermine satisfied user demands for higher image quality and more specialized business applications. Because of this, it has been received exceptionally well by both photographers and business users—people with a keen interest in 360-degree imaging.


canada goose down filled gloves Canada Goose kids online price Developed as a standard-class model of the series, the new RICOH THETA SC provides casual, effortless enjoyment of 360-degree imaging, and also signifies the arrival of a new era of virtual reality. While retaining the high level of image quality provided by the RICOH THETA S using a high-performance CMOS image sensor and large-aperture lens, this mid-class model is designed to be lighter in weight than previous models.


The RICOH THETA SC allows users to easily transfer captured 360-degree images to smartphones and tablet computers. It also lets them upload their images to the and share on social networks, or upload 360-degree videos directly to Facebook and YouTube.


The RICOH THETA SC also offers a choice of four body colors (blue, beige, pink and white), making it your personalized imaging tool, one to enjoy every day, everywhere.


*1. As a mass-produced consumer product capable of capturing the scene around, above and below the device in a fully spherical image (as of October, 2013, based on Ricoh research).